DESIGNER & ULTRARUNNER

TREND RESEARCH
& FORECASTING



I love exploring the world of sports and fashion. Some observations of trends from every area, including materials, colors, silhouettes, consumer desires, and habits.


TREND IDENTIFICATION



HYPER HYBRID TEXTURES
MATERIAL TREND


Hyper hybrid textures is a trend that explores hyper-materiality through the fusion of natural and synthetic textures, leveraging three or more materials and experimental finishes to create a multi-sensory textural experience. 

It draws from botanical forms, biological patterning, and crafted natural materials, then amplifies these references through engineered overlays, technical meshes, and synthetic glosses. This results in highly layered uppers, mixed tactility, and contrasting finishes that toe the line between organic structure and performance technology.


PULSE BLOCKING
COLOR TREND


Pulse blocking draws from 80s workout culture and leverages bold color blocking to establish a sense of rhythm and movement. Grounded earth tones provide a stable base, while strategic pops of saturated color introduce a defined “color beat” that energizes the overall composition. 


Color pairings are intentionally dynamic and shift with styling choices, utilizing the color wheel to move between tonal monochromes and high-contrast complementary combinations.



LOW PROFILE STAPLES
MACRO FOOTWEAR TREND

Shoe Type | Mary Jane

Shape/ Silhouette | Classic, low profile, 

Material | calfskin, sheepskin, full grain leather

Colors | Black, brown, neutral tones


An effortlessly elegant staple in any business casual wardrobe. The ability to dress it up or down allows the shoe to complement an outfit with a silhouette that stands the test of time.


MOD MARY JANE
MACRO FOOTWEAR TREND

Shoe Type | Mary Jane

Shape/ Silhouette | maximalist, chunky

Material | Knit mesh, polyester,  vinyl, calfskin leather

Colors | Silver/reflective, bright, tonal with pop of color


An athleisure take on the classic Mary Jane, often featuring chunky or highly textured midsoles, bold color applications, and glossy or metallic finishes. Designed to serve as the centerpiece of an outfit.  

 



GROUNDING
CONSUMER DESIRES MACRO TREND

Shoe Type | Barefoot

Shape/ Silhouette | Minimalist, second-skin 

Material | calfskin, sheepskin, full grain leather

Colors | Black, brown, neutral tones


Consumers are not only buying into sustainability, but products and experiences that enhance their connection with nature.

BIO-MIMMICRY
CONSUMER HABITS MICRO TREND


Shoe Type | Tabby

Shape/ Silhouette | Modern, minimal, elevated

Material | Knits, cotton, linen, leather, natural fibers

Colors | Earth tones, greens, clays, browns, rose


For the non-barefoot consumer, footwear that embodies nature in form, function, and/or feel. 



REVERSE TREND ANALYSIS

TREND RESEARCH
Source: WGSN


Current Trend: 
Tough Power


Need to know:

Energetic community events and fitness racing are booming, connecting like-minded people by combining competition with community.

Opportunity:

The HYROX effect is growing globally, attracting participants of all levels. Blended workouts include functional movement, running, and cycling. These are combined with the rise of ‘tough noughties’ aesthetics to create an emotive feel, pushing mental and physical resilience to the maximum and embracing a raw, unfinished quality.




Currently in, Pasadena, CA
©StudioG 2026